Olivia Culpo’s Swimsuit Capsule with Montce Swimwear is the Collaboration of the Summer

Miami based Swimwear Brand, Montce, has launched an exclusively designed capsule collection with actress, model, and entrepreneur Olivia Culpo. From Miss Universe to social media maven, Olivia has used her platform to catapult her career in fashion, content creation, and beauty to collaborate with some of the industry’s biggest brands.

Incorporating Culpo’s all-American, clean, classic aesthetic, the new Montce x Olivia Culpo ‘24 Collection delivers an all-around go-to capsule of timeless summer essentials, that easily work into any current wardrobe.

Being the first collaboration for the brand, Montce felt it was important to work with someone who shared a history and connection with the brand. Olivia Culpo was the natural first choice as she has sported their swimsuits for many years, going back to one of the brands first viral social media moments of her wearing their Gingham Cabana Set on the beach in 2017.

“Olivia is a beauty with a timeless aesthetic, and an American icon – so the color story plays off those aspects of her and her personal style, and gently mimics the Black and White Gingham look she wore originally. This collection just felt right,” says Alexandra Grief, Montce Founder and Designer.

The capsule features a range of key pieces from swimwear to slip dresses, micro and tennis skirts, button downs and retro corset tops.

The collection takes the wearer from chic to sporty and even includes a play on the Canadian tuxedo perfect for the festival season. Everything is versatile enough to be styled more than one way, making it individual to the wearer.

“As a longtime fan of the brand, I could not be more excited to be launching my first-ever swimwear capsule collection with Montce,” says Olivia Culpo,

“Together we have created a beautiful collection that puts a playful twist on classic swim styles and perfectly encapsulates my personal style throughout.”

A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her side hustle into an international brand. She started making swimwear in 2009 from her Fort Lauderdale apartment, and in 2013 opened the first Montce store. Today, in addition to the Fort Lauderdale location, there's a new Montce store Miami Design District location, plus it's sold at over 70 stockists worldwide. In addition to Olivia, Montce has been worn by celebrities including Kendall Jenner, Priyanka Chopra, Chrissy Teigen, Jennifer Lopez, and Emily Ratajkowski.

Olivia’s social media following and genuine impact on her followers only helps to complement Montce's formula for success - quality fabrics, nostalgic prints, and advanced construction details making each bikini stand out. Both flattering and comfortable, Montce’s effortless blend of style and substance, combined with an obsessive focus on fit, is what sets Montce apart — and why their followers are fans.

For more information + to shop the new collection, follow Olivia @oliviaculpo + Montce @montce_swim.

Photo credit: Montce.

Previous
Previous

Attention: Important Message from our CEO

Next
Next

BELLA insider’s Summer Issue Cover Story: The Queen of Summer, Teresa Giudice