CARE launches “She Leads the World” Campaign for International Women’s Day

Nigel Barker of America’s Next Top Models partners with leading humanitarian organization CARE in the launch of the new campaign in honor of the upcoming International Women’s Day. CARE is dedicated to saving lives, defeating poverty, and achieving social justice by empowering women and girls. 

Kadiatu, photograhed by Nigel Barker

On Friday, March 1st, 2024 CARE announced the campaign “She Leads the World.” This multifaceted event lasts a span of days to celebrate and focus on global women leaders. This event will feature the photography work of the esteemed Nigel Barker as he captured CARE members working alongside a local community in Sierra Leone. He captured photographs of powerful women in the community to celebrate the strength and resilience of the leadership of women. 

Isatu and her children, taken by Nigel Barker

Amongst these women are Mabinty who has built her own successful business selling local ingredients and is a volunteer educator as well. Then there is single mother Isatu, who leads her community with determination. Also is Adama who is dedicated to spreading condoms to prevent HIV. Lastly is Kadiatu who is a nursing apprentice hoping to help her community. These women that Nigel captured acted as the heart of his work as they represent women worldwide overcoming obstacles to lead communities. 

Captured by Nigel Barker

The president and CEO of Care, Michelle Nunn, shares, “Mabinty, Isatu, Adama, and Kadiatu represent so many women around the world overcoming incredible obstacles to lead their communities.”

The multi-day campaign will start March 4th, where CARE will host a gallery event at Spring Studios in NYC featuring the Sierra Leone pictures taken by Nigel Barker. 

On March 8th multiple skyscrapers and land marks across the world will cast a purple light in solidarity for International Women’s Day. Some of the buildings include; the Chicago skyline, Rock & Roll Hall of Fame, and the Las Vegas Eiffel Tower. 

Then, on March 13th CARE will lobby in Capital Hill in Washington, DC. Followed by a dinner hosted by no other than Carrie Ann Inaba, Dancing with the Stars judge. The dinner will feature a live performance as well. 

Mabinty and students, captured by Nigel Barker

Founded in 1945, CARE is the leading humanitarian organization fighting poverty. This year alone CARE and partners worked in 109 countries implementing 1,671 poverty-fighting development and humanitarian aid projects and initiatives that reached 167,000,000 people

Nigel Barker, CARE Global advisory council member, "I have always been in awe of the work CARE does worldwide and having the chance to travel to Sierra Leone with my team was life changing. The programs CARE runs and the effect they are having paves the way for real change in not just women’s lives, but for their communities and the country at large.”

For more information about CARE visit www.care.org