BELLA Media + Co. CEO, Vanessa Coppes Quoted in FORBES
Redefining Media Relationships, and article written By Lilian Raji, a Forbes contributor, explores the way companies are bypassing traditional media, allowing brands to control their narrative and engage directly with their audience.
“Our success in remaining relevant ties into a 360-degree approach to our editorial,” Coppes explained. “Our events bring brands and their consumers together, where our brand partners benefit most and see their ROI.
‘As Coppes sees it, creating events with a magazine exposes the brand to new customers they may have otherwise not reached.’”
Read the complete article HERE.
