Pelican Hotel: Celebrating 30 Years of Iconic Luxury on Ocean Drive

The Pelican Hotel recently had its grand 30th anniversary, marking a momentous milestone in its rich history along Ocean Drive. Under the creative vision of Renzo Rosso, founder of Diesel and president of OTB Group, the hotel has undergone a remarkable transformation that reflects both its historic legacy and its renewed position as the crown jewel of Miami’s luxury hospitality scene.

Long known for its blend of style and sophistication, the Pelican has been elevated to new heights under Rosso’s leadership. His bold renovations have turned the property into a dynamic showcase of both Art Deco elegance and contemporary flair, honoring its iconic past while embracing the future of Ocean Drive’s resurgence.

Rosso’s connection to the Pelican runs deep. His fascination with the hotel began years ago when he saw in it not just a property, but a piece of Miami’s cultural and architectural fabric. Recognizing its potential to become even more extraordinary, Rosso led the hotel through its second major renovation in 2022—an effort that revitalized the Pelican with a fresh take on luxury while preserving its historic soul.

Guests today can experience firsthand the results of Rosso's vision, from the bold James Bond-themed penthouse to the one-bedroom suite with its aquarium walls and terrace hot tub. Each room, like the opulent Executive Zebra Suite, offers a distinct style, creating a truly unique luxury experience. Every corner of the hotel is a testament to Rosso’s dedication to excellence, blending elegance, authenticity, and creativity.

From the grand lobby to the intimate suites overlooking the Atlantic, every space within the Pelican has been meticulously redesigned to offer an unforgettable experience. The renovations breathe new life into the hotel while honoring the storied charm that has made it a beloved fixture on Ocean Drive for three decades.

As the Pelican Hotel embraces its next chapter, it stands as a symbol of Ocean Drive’s revival, continuing to offer a sophisticated escape for those who seek both luxury and history. With 30 years of excellence in the books, the Pelican Hotel remains a destination where every stay is a celebration of elegance, style, and unforgettable memories.