Magnificent in magenta is the new pretty in pink! Pantone officially announced the color of the year for 2023 as “Viva Magenta,” and fashionistas everywhere are excited about this bold and beautiful hue. The vibrant reddish-pink shade with purple undertones can be worn head to toe for an eye-catching monochromatic look or added as an accessory to give a pop to simple black or white ensembles. Savvy dressers can even color-block an outfit mixing magenta with blues, yellows, or greens. Pair it with other shades of pink for a winning look.

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Fashion experts agree that Viva Magenta is a universally flattering color for all ages and skin tones. With a little bit of confidence and a daring spirit, there are lots of ways to ways to embrace this joyful color trend.

Ronette Sequin Top

$475, JonathanSimkhai.com

Lucee Sequin Midi Skirt

$745, JonathanSimkhai.com

Weiss Paisley Jacquard Dress

$698, VeronicaBeard.com

Diva Low Heel Pump

$140, FrancoSarto.com

Mason and Books Becky14-Karat Gold Sapphire Ring

$2250, Net-a-Porter.com

The Esatto 90mm

$328, MGemi.com

Minimal Slip Dress - Petal

$375, KESNY.com

Ribbed Pom Beanie

$58, Splendid.com

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