For the upcoming Louis Vuitton 37th America’s Cup Barcelona sailing race, Louis Vuitton announces their special capsule collections, having drawn inspiration from the sporting event’s international recognition and nautical opulence in their men’s and women’s clothing, bags and accessories.

Louis Vuitton began to sponsor the America’s Cup in 1983, more than a century after the establishment of the sailing race, now regarded as the world’s oldest international competition sport. After 40 years of the lasting affair and mutual prestige, Louis Vuitton has become the title partner, now referred to as the Louis Vuitton 37th America’s Cup and the qualifying stages as the Louis Vuitton Cup. 

The three themes, “Riding the Waves” for technical pieces, “A Day on the Deck” for athletic day wear, and “Elegant Summer Evening” wear, plays with bold colors and nautical codes, incorporating house emblems and the America’s Cup logo throughout, the latter of which was first developed by Gaston-Louis Vuitton.

The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in-store and online starting on July 18th, 2024. The Louis Vuitton 37th America’s Cup and the Louis Vuitton Cup will take place in Barcelona from August 29th to October 27th.