Gucci's Ancora Campaign emerges as a groundbreaking exploration, defying the conventional norms of fashion to craft a narrative flooded with personal expression and endless attraction. Helmed by Creative Director Sabato De Sarno, the campaign unfolds as a tribute to fashion photography through the lens of the iconic David Sims, the first photographer De Sarno collaborated with, marking his initial steps into the world of fashion and his lasting adoration for the industry.

This campaign introduces De Sarno's debut Spring Summer 2024 collection while also creating a vibrant story of authenticity and celebrating real-life women empowered by essential pieces designed for everyday elegance.

At the heart of the campaigns’ imagery are five diverse faces—Ana, Fadia, Jiahui, Nyajuok, and Violet—capturing the essence of beauty in all its forms. They effortlessly take center stage, embodying sensuality as an attitude of beauty, freedom, and confidence. The collection extends a personal invitation to every woman, urging them to live authentically and revel in the distinct emotions that only fashion can evoke. Gucci’s Ancora Campaign becomes a call to embrace one's unique style journey, a celebration of individuality that transcends societal norms.

The models breathe life into the Spring Summer 2024 collection, creating a captivating display with choral shots capturing moments in unison, while shedding light on the distinctive ways each woman wears the collection. The Gucci Ancora Campaign not only displays breaking free from convention, but serves as a visual manifestation of empowerment, encouraging women to embrace their unique selves and find confidence in the language of fashion.

Photo Credit: David Sims