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How Barbiecore Has Taken Over The Fashion Industry, According to the Experts at JOOR

The release of Greta Gerwig's Barbie has sent the internet into a Barbie frenzy. With Barbiecore already a key 2023 fashion trend, celebs are also looking to make their mark with Barbie-inspired fits.

But who is doing Barbiecore right? Fashion industry experts at JOOR have analyzed the most pinned celebrity Barbiecore looks on Pinterest to reveal whose are the most popular worldwide.

Photo credit: Fred Duval, Shutterstock

The top 10 celebrities with the most pinned Barbiecore aesthetic: 

  1. Margot Robbie, 477 pins

  2. Zendaya, 298 pins

  3. Ariana Grande, 238 pins

  4. Gigi Hadid, 203 pins

  5. Anne Hathaway, 171 pins

  6. (Tied) Dua Lipa, 109 pins

  7. (Tied) Lizzo, 109 pins

  8. Vanessa Hudgens, 46 pins

  9. Florence Pugh, 45 pins

  10. Kacey Musgraves, 34 pins

JOOR can reveal that Barbie herself; Margot Robbie, takes first place, with 477 pins on Pinterest - crowning Robbie’s Barbiecore aesthetic as the most sought-after. 

Photo credit: Fred Duval, Shutterstock

Not only did Margot’s on-set Barbie wardrobe begin our style envy, but the recent Barbie global press tour has shown Margot pay homage to a number of different iconic Barbie doll looks; from 2015 Pink and Fabulous to the 1985 Day to Night edition. Margot well and truly understood the assignment. 

Coming in second is Zendaya, with her Barbiecore aesthetic tallying up 298 pins on Pinterest. There really isn’t anything Zendaya can’t pull off, and less than a year ago, Zendaya had the internet in a frenzy when she channeled the ultimate Barbiecore in head-to-toe Valentino pink. 

Following closely behind is our musical pop princess Ariana Grande in third, who racked up 238 pins for her Barbiecore-inspired wardrobe. From street style to onstage to filming a music video, Ariana is not shy to add a touch of Barbiecore to any fit. 

In fourth is supermodel Gigi Hadid with 203 pins of her Barbiecore aesthetic. Gigi, who knows what she's talking about when it comes to fashion, can expertly layer a Barbiecore mastered look in the chicest way, from triple neon pink to a bubblegum-pink cashmere button up.

Taking fifth place is Anne Hathaway, with 171 pins on Pinterest for her Barbiecore style. Anne’s style evolution over the years has seen her sport double denim and graphic tank tops on red carpets in the early 2000s to spotlighting on the pulse trends such as Barbiecore, when she stunned in a hot pink sequin Valentino mini dress just last year.