The House unveils a new campaign dedicated to the Gucci Link to Love fine jewelry collection, an exploration of modern romance characterizing new symbols of love. Imagined to be personalized by stacking rings and bracelets of different widths, precious stones, and hues of white, yellow, and rose gold, this timeless selection of fine jewelry embraces the House's spirit of individualism and self-expression.

Showcased within the new campaign is a selection of necklaces, bracelets, earrings, and rings, many of which feature the collection’s signature octagonal shape. Crafted in white, pink or yellow gold, the jewelry plays with different finishes, from plain to studded to finely striped, and exquisitely embellished with precious stones such as diamonds or green tourmalines. Bracelets and necklaces of different lengths and thicknesses reveal a newly introduced chain link design characterized by the distinctive studded pattern. Newly presented bold rings and hoop earrings, offered in full yellow gold or with a bi-color mix of pink and white gold round off the precious offer. 

#GucciLinkToLove

Credits

Art Director: Ezra Petronio and Lana Petrusevych

Photographer: Liv Liberg

Director: Ezra Petronio

Make up: Thomas de Kluyver         

Hair: Paul Hanlon

Gucci

Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine fashion and luxury while celebrating creativity, Italian craftsmanship, and innovation. Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear. Discover more about Gucci at www.gucci.com.