Iconic fashion designer, Betsey Johnson, has teamed up with Parade to unveil an intimates capsule collection of head-turning prints, whimsical details, and unique silhouettes to make every day a party, just in time for the holiday season. Inspired by Betsey’s Fall 1999 show and the ’90s grunge renaissance, this one-of-a-kind collaboration celebrates their shared love of fun, self-expression, and Y2K nostalgia.

The sustainable, community-first brand paired up with the fashion icon to reimagine iconic Betsey Johnson prints on Parade’s most expressive styles, aimed to strike a nostalgic chord with an edge, bringing the Betsey vision to life. I never imagined that the collections I designed in the 90s would still be inspiring forward-thinking brands like Parade.” says Betsey Johnson. “When I look at my earlier pieces, they were so straightforward, so pure and established me right off the bat – filled with an uncompromising commitment to sexy skin-baring looks for women of all shapes and sizes to feel comfortable and true to themselves." 

The 22-piece collection mixes saturated bright colors with pops of metallics and neons seen throughout satin, mesh, naturals, animal prints, florals, and plaids, all that play into a reimagining of the classic and beloved Betsey Johnson prints.

The full collection range is available on www.BetseyJohnson.com and www.yourparade.com. Retail prices will range from $12 to $72.

ABOUT BETSEY JOHNSON

Known for her celebration of the exuberant, the embellished and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960’s. Her commitment to remain true to her one-of-a-kind vision has afforded Betsey continued success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed.

BETSEY’S MISSION

Beginning in the 1970s, Betsey Johnson’s mission was to create a community through fashion where everyone was free to express themselves. Long before the industry caught on, Betsey used her runway shows to celebrate inclusion and social advocacy. Today, the Betsey Johnson brand is still committed to this mission, with a focus on creating a safer world for the LGBTQ community.

ABOUT PARADE

Parade is a community-first brand that champions bold self-expression and sustainability. Since its 2019 inception, Parade has galvanized a grassroots revolution to write a new underwear story through creative basics that prioritize style, inclusive fit, sustainability, and affordability. Parade is dedicated to protecting self-expression in all its forms and manifestations by investing a portion of sales in non-profit organizations that provide access and services to historically underrepresented people. Join the Parade by visiting www.yourparade.com and follow the brand on Instagram @parade.