REFY, a cult beauty brand with customer feedback at the heart of all product innovations, has devoted this year to expanding their “hero” categories. Among the exciting and highly anticipated launches are the debut of the brand’s Hero Brow products in two new colors, Black and Auburn, as well as the new three piece Skin Essentials Set. 

Noticing a gap in its existing brow product range, REFY set out to expand their offerings for brow product users. The new Black and Auburn brow shades harness the buildable formula REFY is known for, combing, shaping, and setting brows in place for a full look that’s sure to enhance users' natural beauty and confidence. 

Both the Black and Auburn shades will be available in brow pomade, brow pencil, and brow tint form, providing customers with everything needed to master perfectly sculpted brows. All priced under $25, REFY’s new Auburn and Black brow products are a high quality yet affordable addition to your makeup routine. 

Also new to REFY’s lineup is the Skin Essentials Set: a three piece collection including the Skin Trio SPF 50, Hydrate Primer, and Face Setter. The trio ensures skin protection, while also providing the first and last steps to your makeup routine by priming and setting makeup for long lasting wear. Enjoy instantly hydrated and glowing skin with these new must-have additions to your routine. 

Dermtologically and Clinically Tested, the Skin Essentials Set has been vetted by professionals and skincare enthusiasts alike as it has received a 100% recommendation rating thus far. One of my personal favorite elements of the set is the Hydrate Primer’s metal applicator, which leaves my skin feeling calm and refreshed. If you prefer to keep your skincare products in a cold area such as a mini fridge, like I do, this is a much appreciated feature! 

Simple products are a staple for REFY, whose founders Jess Hunt and Jenna Meek aimed to cut through the overwhelming cosmetic market filled with hundreds of products. These new additions are no exception, and like the existing REFY offerings, the expanded Hero Brow shade options and Skin Essentials Set are vegan, cruelty-free, fragrance-free, and proudly Leaping Bunny certified. REFY’s products are high quality, easy to use, and ethical, what more could you ask for?

Follow REFY on Instagram and TikTok at @refybeauty to stay updated on product launches, and shop the new Auburn and Black Hero Brow shades, as well as the Skin Essentials Set, now exclusively available on US.RefyBeauty.com.