Times Square Fashion Week 2024, organized by DCG Media Group of Hamptons Fashion Week, became a remarkable platform for fashion brand Mrs. Momma Bear Workwear and its visionary founder, Lee Evans Lee. Taking place on September 10th, this highly anticipated event captivated fashion enthusiasts and industry insiders with an impressive showcase of emerging designers and talent in the heart of New York City's iconic Duffy Square.

Set against the vibrant backdrop of Times Square, the event featured a diverse lineup of designers, but it was BELLA Brand Partner, Mrs. Momma Bear Workwear, that truly stood out. Lee Evans Lee made her New York Fashion Week debut, unveiling her highly anticipated Fall 2024 Collection, “Love Letters.” Her innovative designs earned her the prestigious Designer of the Year Award, underscoring her impact on the fashion scene. 

The “Love Letters” collection highlighted Lee's talent for reimagining fan-favorite styles while introducing bold new cuts and silhouettes, including striking dresses—all crafted from the signature athleisure fabrics that define Mrs. Momma Bear Workwear. Known for her revolutionary luxury-meets-comfort aesthetic, Lee’s pieces offered versatility that seamlessly transitioned from the office to a night out.

To stay updated on this exciting new collection (available October 2024) and to explore previous collections, fashion enthusiasts were encouraged to follow @mrsmommabearworkwear and visit MrsMommaBear.com.