Louis Vuitton is pleased to present the new Vivienne Fashionista capsule collection! Vivienne, the house’s iconic mascot, was introduced in 2017. Now, the Fashionista capsule reimagines the mascot as a fashion icon with its own bag, jewelry, and clothing inspired by Louis Vuitton’s most iconic designs, signature motifs, and patterns. Symbolizing the house’s more whimsical, playful side, Vivienne and the accompanying Vivienne Fashionista capsule collection align perfectly with the summer season.

The unique collection features eight maxi sized Viviennes - LV DENIM, LV MALLETAGE, LV GOLDEN, PINK LADY, LV PARISIENNE, SHOPAHOLIC, LV ROCK, and LV MIX - each priced at $1,300. With their own respective personalities, the pieces are designed as both collectible figurines and bag charms. 

Additionally, Louis Vuitton has developed the limited-edition Vivienne Fashionista Coffret, a collectible case inspired by the House’s historic trunks. The case, made specially to compliment the eight Vivienne Fashionista bag charms, is made of wood and Monogram canvas with gold-finish hardware. 

The collection’s eight pieces are all crafted in the finest leather and fur with the savoir-faire and craftsmanship that Louis Vuitton has brought to its products for over 170 years.

To view or purchase the new Vivienne Fashionista capsule collection, visit US.LouisVuitton.com.