Over this past weekend, Crown Royal Golden Apple sponsored the iconic Missy Elliott’s 52nd birthday during one of the biggest weekends in culture, Essence Fest! Guests arrived to an immersive futuristic playground complete with a state of art LED lit tunnel playing the Grammy Award winners vibrant and memorable music videos over the span of her career. The carefully curated ambiance reflected the hip hop artist's unique style, favorite color (purple), and larger than life-size images from her recent Essence Magazine Cover shoot.

Celebs such as Jermaine Dupri, Brian Michael Cox, Jill Scott, Ari Lennox, Letoya Luckett, Danielle Brooks, Charlie Mack, Roland Martin, Deon Cole, Sean Bankhead, Rosci Diaz, Tyler Leplay, Brandee Evans, Nicco Annan, Yandy Smith, Mona Scott-Young and Missy Elliott herself filled the star-studded occasion.

Throughout the night, guests were treated to gourmet hors d’oeuvres complemented with Missy inspired signature cocktails by Crown Royal’s newly launched limited-edition Golden Apple Aged 23 Years.

The night ended with Missy shouting out Crown Royal Golden Apple and thanking her friends for celebrating her and her career in this business.