"Nuestra misión es dar forma a las conversaciones sobre belleza, autoaceptación y salud mental. Queremos ayudar a las personas a obtener más acceso a soporte y servicios, y ayudar a las personas a sentirse más auténticamente conectadas entre sí y menos solas en el mundo."

 

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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez) on Feb 4, 2020 at 12:51pm PST

Selena Gomez Launches RARE, New Makeup Brand

"Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world."

RareBeauty.com