BELLA TV at BELLA Magazine’s day of Beauty in celebration of its 2024 Beauty Issue at FIFTY FOUR in Midtown, Manhattan. The event included a Beauty Lounge Pop-Up Shop, the 2024 Beauty Awards Ceremony + the May Beauty Issue Cover Party.

The Beauty Lounge consisted of beauty pop-up activations including Purdori Skincare, Mrs Momma Bear Workwear, Hi Beautiful You, and Mellow Fellow Wellness. Guests perused the activations, shopped, and sipped on beverages courtesy of SmartWater.

Winners of the Beauty Awards were awarded in categories including Best in Skincare, Best in Makeup, Best in Hair, Best in Body, Beauty from the Inside Out, Best in Travel, Coolest Tools, Savvy + Fabulous Finds, and Best in Service. For the full list of winners, click here!

Finally, the day concluded with the May Beauty Issue Cover Party. The cover party was hosted by CEO/EIC, Vanessa Coppes, with Beauty Issue cover star, Laura Geller, of Laura Geller Beauty. Guests sipped on SmartWater products, Press Beverages, and Sip Channé, while enjoying bites from Food Emporium, and sweets from Melderberry Sweets and Maggie Macarons. The “garden party” themed event was adorned with florals from Lucid Dreams Corp. and a beautiful flower wall courtesy of Fleur Galore Walls of New York. DJ Spin Diesel spun for the VIP guests who all took home swag bags courtesy of Dr. Todd Goldstein of The Smile Aesthetic, including products from various Beauty Awards winners: PlaneAire, KISS, Vitabrid, Pudori, KUSSHI, Hard Night Good Morning, Olaplex, Rodan + Fields, Mellow Fellow Wellness, Balmbini, Leaf + Flower, Usana, and Hi Beautiful You.

Videography: Miguel Pichardo