In a groundbreaking move, the fashion AI startup TrueToForm has unveiled its latest innovation: Fitsearch, a revolutionary search engine designed to make online clothes shopping a personalized and hassle-free experience. Fitsearch is set to roll out to early access users on Monday, September 25th, featuring an impressive inventory of over 40,000 listings in women's resale denim.

Fitsearch, as the name suggests, focuses on helping shoppers find clothing that perfectly fits their unique body shape. This novel approach is made possible through the integration of TrueToForm's mobile app, which scans users' bodies to create 3D avatars. These avatars are then utilized to curate tailored clothing recommendations for each individual.

Janice Tam, co-founder and CEO of TrueToForm, explains, "Fitsearch brings our AI-powered body scanning solution to the everyday consumer that struggles to find clothes that fit. It's like Google shopping, but the secret sauce is that you can add your avatar to personalize your search."

One of the most significant pain points in online fashion retail is the issue of returns due to ill-fitting clothing. Fitsearch aims to address this problem by introducing personalization at the very beginning of the online shopping journey, during the search and discovery phase, rather than solely at the point of purchase.

An early Fitsearch user commented, "Lots of companies do sizing so differently that it is hard to know if something is going to fit you, especially if you haven't bought from a brand before."

By emphasizing fit considerations early in the customer journey, Fitsearch aims to bring about positive changes in the fashion industry by creating a more sustainable and inclusive online shopping experience.

Margaret Tam, co-founder and CTO of TrueToForm, highlights, "We know that fit is complex and goes well beyond a single size or number. That's why the entire Fitsearch shopping experience begins with the individual. By adding an avatar to the search, we can curate results based on the shopper's unique measurements so that they only see products that will actually fit."

The underlying avatar technology powering Fitsearch has already been embraced by made-to-measure brands, custom tailors, and design teams at athletic wear companies. However, the launch of Fitsearch marks the first time TrueToForm's avatar technology will be available to consumers for ready-to-wear apparel.

About TrueToForm:

TrueToForm is an innovative AI startup specializing in the creation of personal 3D avatars through mobile scans for apparel design and fitting. For businesses interested in exploring TrueToForm's body measurement platform, comprehensive information on their B2B services can be found at https://www.truetoform.fit/. Shoppers eager to revolutionize their online shopping experience with personalized avatars on Fitsearch can join the waitlist at https://www.thefitsearch.com/password.

To be among the first to experience the future of online clothes shopping, interested users can join the Fitsearch waitlist at https://www.thefitsearch.com/password.