Exciting news for BELLA beauty enthusiasts, Pantone’s exclusive collaboration with Shades by Shan is now conveniently available online at JCPenney.com and at JCPenney Beauty stores nationwide! Impact-driven and Latina women-led company Shades By Shan Cosmetics partnered with global color authority Pantone to create The Lip Shine, a limited edition product designed to complement the Pantone Color of the Year 2024, Peach Fuzz. The collaboration also marks the 25th anniversary of Pantone's Color of the Year. 

The Lip Shine offers a unique blend of bold, bright, soft, and subtle shades perfect for every skin tone. Enriched with Olive, Almond, and Jojoba Oil, the new product helps to keep lips nourished while maintaining a non-greasy texture that delivers a mirror-like shine without stickiness. Whether for a natural everyday look or a glamorous night out, the lightweight, vegan, paraben-free, and cruelty-free formula glides on smoothly and provides long-lasting color. 

"We are beyond excited to introduce The Lip Shine to our JCPenney family," said Shan Berries, Founder and CEO of Shades By Shan. "Our team has worked tirelessly to create a product that combines exceptional performance with indulgent luxury. Whether worn alone for a natural look or layered over lipstick for added dimension, The Lip Shine is sure to become a staple in everyone's beauty routine."

Launched in 2018, Shades by Shan is making history as the first cosmetics brand to develop a product specifically for the Pantone Color of the Year. The Pantone Color of the Year is representative of global culture, and is influenced by factors such as art, politics, fashion, and more. Pantone’s universal language of color enables color-critical decisions through every workflow stage for brands, with over 10 million designers and producers relying on Pantone products and services to help define, communicate, and control color from inspiration to realization. 

The peach hue of Peach Fuzz conveys a feeling of tenderness, communicating a message of caring, community, and collaboration that aligns perfectly with Shades By Shan’s core values. Inspired by this message of fostering positivity and meaningful connections, Shades By Shan founder Shan Berries launched the Shine Series campaign. The campaign spotlighted resilient women and entrepreneurs from Shades by Shan’s homebase, the San Francisco Bay Area, who embody the values of unity and teamwork represented by the color Peach Fuzz. 

Shades by Shan’s overall mission is to support single parents in need, a goal inspired by Shan Berries experience growing up with a single Latina mother. As part of Shades By Shan's commitment to giving back to single parents, the brand will donate a percentage of the proceeds from every Lip Shine sold to its MamaBerries Nonprofit Foundation. The charitable backdrop to this product makes it all the more enticing to consumers. Not only will purchasing the Lip Shine enhance one's natural beauty, but each purchase will also contribute to making a difference in a deserving single-parent household. 

For more information on Shades by Shan, visit SbsCosmetics.com.