Highly effective skincare and haircare brand Meaningful Beauty, created by 90s supermodel Cindy Crawford and world renowned cosmetic specialist Dr. Jean-Louis Sebagh, is excited to announce its 20th anniversary! To celebrate the brand’s monumental milestone, they have released elevated packaging and incorporated new, revolutionary technology into their Youth Activating Melon Serum and Age Recovery Night Créme. 

Meaningful Beauty, launched in 2004, has over 5 million customers to date. The brand has sold an impressive 1.4 million units on Amazon, and has secured elite brand ambassadors including “Grey’s Anatomy” star Ellen Pompeo and Real Housewives of Atlanta cast member Porsha Williams. 

Priced at $98, their new and improved Youth Activating Melon Serum is the first in the beauty industry to utilize Hydrosome H2O - a breakthrough technology that provides a more effective delivery system for cutting-edge ingredients. This patented process creates ultrafine bubbles that are capable of carrying highly concentrated, active, best-in-class ingredients deeper into the skin for better absorption. The luxurious Youth Activating Melon Serum utilizes its advanced formula to provide users with visibly firm, plump, and radiant skin. 

Additionally, Meaningful Beauty has reformulated their Age Recovery Night Créme with AAMPLFYTM, a first-of-its-kind blend of amino acids that boosts the skin’s resilience. The synergy of AAMPLFYTM, retinol, and melon super antioxidants produces RètimelTM, an exclusive complex that helps support the effectiveness of the ingredients. This deeply hydrating overnight treatment, priced at $72, can be used to improve the look of wrinkles, fine lines, skin discolorations and skin texture.

For beauty enthusiasts on the hunt for new and effective skincare, Meaningful Beauty can conveniently complete your routine with their 7-Piece Deluxe Face and Neck System. Priced at an affordable $89.95, and also offering a 25% discount for new customers, this complete product set contains everything you need to achieve your dream skin: firm, radiant, and wrinkle-free, with improved elasticity, even tone, and smooth texture.

The brand’s 20 year anniversary is accompanied by even more exciting news, as they announce their philanthropic partnership with GLAM4GOOD, a leading nonprofit that repurposes unused fashion and beauty products to address clothing and self-care insecurity in America. The charitable organization has served over 165,000 recipients, providing them with supplies to move through life more confidently.

"GLAM4GOOD is honored to serve as a philanthropic partner to Meaningful Beauty. This invaluable partnership will support our impactful work to provide critical self-care and clothing aid to thousands of women, girls, and their families across the country,” said Mary Alice Stephenson, CEO and founder of GLAM4GOOD. “On a personal note, as a female founder, I am incredibly grateful to Cindy Crawford and her team for supporting the GLAM4GOOD foundation, which is a female-founded and led organization, and for their commendable use of the Meaningful Beauty Platform to empower social good!”

While empowering those in need by providing self-care products, GLAM4GOOD simultaneously diverts industry excess that would likely end up in landfills. This partnership aligns perfectly with Meaningful Beauty’s belief that their products are intended for everyone, aiming to help all users feel more confident and thus lead a more meaningful life. 

"I created Meaningful Beauty so other women can have access to the great skincare I use,” said co-creator, Cindy Crawford. “The Meaningful Beauty mission is to take care of your skin, so you can go live your best life.”

To shop Meaningful Beauty, including the new advanced formulations of Youth Activating Melon Serum and Age Recovery Night Créme, visit MeaningfulBeauty.com. For more information on GLAM4GOOD, visit Glam4Good.com.