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Frankie Rodriguez Celebrates Pride with Launch of Nail Polish Brand “Freeland”

Frankie Rodriguez, a New York City based LGBTQ actor, singer, performer, and entrepreneur, is one to watch in the creative industry. As a strong advocate for authentic representation and respectful portrayal of queer characters in media, Frankie works tirelessly to create safe spaces for all LGBTQIA+ individuals. 

Most famously known for his lead role as Carlos in the Emmy-nominated Disney+ hit High School Musical: The Musical: The Series, Frankie portrayed a confident LGBTQ character who made a positive impact on the world around him, much like Frankie himself. Frankie’s role in High School Musical: The Musical: The Series was especially groundbreaking as Carlos marks the first openly gay character in the Disney High School Musical franchise.

Photo by Fred Hayes, Disney

In addition to his role as Carlos alongside industry superstar Olivia Rodrigo, Frankie is involved in theater, and has appeared in popular TV shows such as Bunk’d and Modern Family. Recently, Frankie shared the exciting news that he will be featured in HULU’s half-hour comedy series Chad Powers, securing a lead role among a star studded cast including Glen Powell, Steve Zahn, and Perry Mattfield.

Frankie’s creativity continues to blossom even when he steps off the stage or set. His latest endeavor - launching his own nail polish brand titled “Freeland”. Inspired by his love for all things beauty, Frankie developed a line of five rainbow-bright nail polishes: Pink Fizz Fiesta, Orange Dreamsicle, Glow Stick Dance Party, Kiwi Cake Pop, and Bounce House Blue. 

Frankie has always been eager to share his passion for beauty with his supporters. Over the years, he garnered a large audience of fans through Instagram Live sessions where he painted his nails while chatting with viewers, fostering an intimate vibe. The heartwarming Instagram Lives even sparked the creation of petitions urging Frankie to host more nail painting sessions, as fans who could not originally tune in craved involvement.

With the launch of Freeland, Frankie allows his creativity and flair for style to shine bright while providing a product that will help fans feel their most confident! The brand is all about self-expression and celebrating individuality, making Pride month the ideal launch period. 

"Freeland is a vibrant, creative playground where nail polish, colors, and theme parties come together!” Frankie says. “Every launch is a celebration bursting with fun and excitement, and you're always on the guest list.”

As CEO and creative director of Freeland, Frankie has set the polish collection’s launch date as June 25th, capturing the inclusive spirit and excitement of Pride month. The launch also comes just in time for the height of the summer season, ensuring fans can rock the bright colored polishes as they lay by the beach or attend their next pool party. 

The five polish colors will be sold as a set for $60, and individually for $14 per bottle. To learn more about Freeland and stay updated on Frankie’s exciting career announcements, be sure to tune into his Instagram @frankiearodriguez.