BELLA Media + Co.

View Original

Comcast Announces Exclusive Premiere of 'The Black Beauty Effect'

The Black Beauty Experience team hosted an exquisite dinner at Spring Studios in celebration of The Black Beauty Effect docuseries by Xfinity. The experience and conversations centered around the evolution of Black beauty.

Don’t miss a beat! Click HERE to become a BELLA Insider!

Comcast NBCUniversal and FaceForward Productions partnered for the docuseries The Black Beauty Effect. Creator and executive producers Andrea Lewis, Emmy-nominee CJ Faison, Founder/ CEO, FaceForward Productions.(Giants & Junebug), Jackie Aina, Kahlana Barfield Brown, and Keesha Boyd of Comcast, the docuseries closely examines the social change, past and present, within the beauty industry, through the lens of Black women who have led the charge.

Creator Andrea Lewis and FaceForward Productions brings the exclusive premiere of The Black Beauty Effect to the Black Experience on Xfinity channel, furthering our company-wide mission of investing in authentic Black stories and amplifying voices that deserve to be heard,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services and Executive Producer of The Black Beauty Effect. “Through this partnership, we hope to highlight and celebrate the contributions of the Black community to the beauty industry, while also shine a light on the stories of the women who pushed for necessary change.”

The Black Beauty Effect is a three-part docuseries is available for streaming on Xfinity and XUMO. that captures the current evolution, revolution, and disruption taking place within the beauty industry. Black beauty entrepreneurs,  influencers, and celebrities have taken up the torch passed down from their pioneering predecessors. Each hour-long episode examines a different aspect of beauty: hair, makeup, and makeup through the lens of some iconic beauty game-changers. The Black Beauty Effect peels back the gorgeous glow we see in advertisements to tell the ugly truths that have plagued the beauty industry for far too long. all having candid conversations about more than just the glamorous side of the industry.

The Black Beauty Effect showcases the good, the bad, and the ugly of what it’s like being a Black woman and navigating the beauty space. The story captures the impact in the beauty industry, from the celebrity makeup artists, the Black beauty editors, and beauty content creators. The beauty industry was pushed to evolve toward inclusivity thanks to, in large part, Black women and men who blazed their own paths — through founding their own brands, creating content, and gracing magazine covers — and found massive success along the way Comcast Xfinity has been amazing, and we couldn’t have asked for a better partner who not only believes in our story but also put their full support behind Black filmmakers.The Black Beauty Effect is directed by Kwanza Nicole Gooden and produced by FaceForward Productions. The series was created by Andrea Lewis, who serves as Executive Producer along with CJ Faison, Jackie Aina, and Kahlana Barfield Brown. Emmy-nominated Takara Joseph and Summer Griffiths serve as producers, alongside Andrena Hale as showrunner.For more information on The Black Beauty Effect, go to @blackbeautyeffect on social media and continue the conversation. #BlackBeautyEffect

Photography: Getty credit Eugene Gologursky, Sequoia Film credit Elijah Dominique