If you're not familiar with Never Fully Dressed, you will be today. It's an amazing UK brand available on ShopBop, Nordstrom, and Asos. Founder, Lucy Aylen, is a mother of three, who after giving birth to her third child during the COVID-19 pandemic, buying back her stock from retailers and continuing to design every print and pattern, Lucy decided to take things a step further, developing styling videos for all pieces in her backyard. But that’s not all! While breastfeeding, Lucy continued to show how her collections filled a gap in the marketplace for stylish, trendy clothes that she could breastfeed easily in. We talk motherhood, business + how the pandemic has helped her pivot her brand and grow.