BELLA has joined forces with Beautify.tips, a  digital destination powered by leading global beauty brand, KISS to bring you one powerhouse of a podcast. What happens when two beauty-obsessed, editor-in-chiefs get together to spill the tea and talk shop? Welcome to The B2B, a beauty and lifestyle podcast hosted by two veteran journalists (former colleagues and friends IRL!) Janene Mascarella, EIC of Beautify.Tips and Vanessa Coppes, CEO + EIC of BELLA Magazine. Kick back, make yourself at home, and get your beauty fix twice a month on breaking beauty news, exclusive interviews with experts, influencers & celebrities, information on the latest product launches, beauty-editor tips, tricks, & tried-and-true product suggestions, a glimpse behind-the-scenes of a national magazine and global beauty brand, plus candid conversations about trends shaping the fashion and beauty industries, and more. Janene and Vanessa deliver the goods with humor and wit and give listeners unparalleled access to the world of beauty.

Episode 1: Google: “What is an EIC?”

Welcome to the B2B! Janene Mascarella and Vanessa Coppes are reunited at KISS HQ, located in Port Washington, NY for their premiere podcast, and it feels so good! The two EIC’s chat about the unconventional ways they made it to where they are now (both at the helm of beauty publications), why they decided to combine forces and create a podcast, what listeners can expert in future episodes, plus, they share some of their favorite tried-and-true, can’t-live-without beauty products.

"The new B2B: A Beauty and Lifestyle Podcast marries the best of both our worlds," said Vanessa Coppes, BELLA Magazine's Editor-in-Chief. "Smart content from BELLA with the authority of Janene, a 20-year veteran magazine beauty editor and journalist.  I am thrilled to bring our audience new ideas, fresh insights, and celebrity interviews, digging deeper into beauty, empowerment, and entertainment."

Beautify.tips Powered by KISS Products is confident that this collaboration will stir up the beauty industry by offering fresh ideas and original perspectives on the latest trends and issues. "We are dedicated to disseminating the most relevant and aspirational content possible and paring Beautify with BELLA is a natural next step", said Frank Russo, Senior Digital Director at KISS Products.

"BELLA Magazine is an iconic publication known for its comprehensive coverage of beauty, fashion, entertainment, and wellness. I am excited to partner with Vanessa to bring the communities of both brands an exciting new podcast that takes a deep dive into the industry and empowers listeners to live their most beautiful lives. Our perspective on beauty complements each other’s approach, making this partnership a match made in heaven," said Janene Mascarella, Editor-in-Chief of Beautify.tips, powered by KISS.

The B2B: A Beauty and Lifestyle Podcast is available now on all major podcast streaming platforms.

About BEAUTIFY.TIPS
Powered by KISS, BEAUTIFY.TIPS is an online beauty destination dedicated to inspiring and empowering beauty lovers at all skill levels. The site's steady stream of content delivers advice from leading experts, influencers, and industry insiders, serving as a one-stop source for the latest and greatest beauty tips, tricks, and trends. Categories include nails & lashes, hair & skincare, fashion & style, makeup & tools, and more – within the KISS portfolio and beyond – to help readers navigate the ever-expanding beauty-verse. For more information visit Beautify.tips

About KISS

KISS is the world's leading manufacturer and distributor of fashion nails and is the market leader in both fashion nails and false eyelashes in the U.S. KISS offers innovative, accessible, easy to use, salon-quality beauty products including fashion nails, false eyelashes, color cosmetics, hair styling tools, hair care, hair accessories and more. KISS brings the beauty of the salon and the power of self-care home for all people. KISS products are available at mass and drug retailers nationwide. For more information visit KISSusa.com.