Forever 21 hosted the Rolling Loud x Forever 21 festival kick-off event at the Forever 21 store located at the Aventura Mall in Aventura, FL, continuing its multi-city partnership with Rolling Loud, the world’s biggest rap festival brand as an official partner of Rolling Loud Miami.

Guests and influencers celebrated the launch of the Forever 21 x Rolling Loud Miami fashion collection and mingled with Bunny Zingler, Forever 21 x Rolling Loud Ambassador and founder of Bunny’s Bae Bar, a fan favorite on-site festival activation for Rolling Loud’s guests who need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud Miami merchandise, beauty touch ups, and more.

The limited-edition Forever 21 x Rolling Loud Miami collection, co-designed by Rolling Loud and featuring Bunny Zingler, embraces the sizzling summer heat with 11 lightweight and trendy styles, inspired by Miami, with beachy graphics and vibrant colors, all adorned with the Rolling Loud logo. The event also welcomed Winnie Park, Forever 21’s CEO, and Rolling Loud co-founders Matt Zingler and Tariq Cherif.

Guests and influencers experienced various activations including two Bunny’s Bae Bar stations featuring Loud Bunny Beauty products and festival-inspired glam looks, a photo booth, custom embroidery by Racks Hogan @itsracks, and music from DJ Goldie Harris @goldieharris, while enjoying catering from Backyard Chef @backyardchefs.catering.